Brand identity
Brand guidelines
Internal signage
88 Wood Street
Designed by Richard Rogers, the 88 Wood Street building (Moorgate, London) stands out from the crowd. Transparent walls all across and primary colours, red, blue and yellow, are the main design features and signature of the architect. When the opportunity of a brand-refreshment came across, the creative thinking lead himself to a clean but playful numerical sign, a typographical “Wood Street” and a yellow and grey colour palette that best reflects the building identity.
The re-branding came together with a detailed brand guideline and new internal signage.
